Fifth & Cor partnered with a New York-based medical spa to implement a comprehensive omni-channel strategy across Instagram, Pinterest, and YouTube. The strategy combined short-form videos, trending sounds, and static content to increase engagement, showcase real treatments, and highlight the personality and expertise of the med spa’s staff. 

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Over a 30-day period, this approach generated significant results, driving thousands of impressions, engagements, and new audience connections while allowing the brand to connect authentically with audiences and maintain a visually compelling, trend-forward presence across platforms.

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Strategy:

• Short-Form Video & Static Content: Balanced under-30-second videos with high-quality static posts to keep the content feed dynamic and visually appealing.

• Trend Integration: Leveraged trending sounds, social media trends, and viral formats to capture attention.

• Authentic Storytelling: Showcased real patient treatments and behind-the-scenes moments with staff to create a personal, relatable connection.

• Omni-Channel Approach: Adapted content for Instagram, Pinterest, and YouTube, ensuring platform-specific optimizations while maintaining consistent messaging and branding.

Results:

Pinterest:

• 72.26k Impressions

• 3.65k Engagements

• 845 Saves

• 46.6k Total Audience

• 2.78% Engaged Audience

YouTube:

• 8.5k Views

• 9.7 Hours of Watch Time

Instagram:

• 44.1k Views

• 8.6k Accounts Reached
   

Key Takeaways:

1. Balanced Content Strategy: Combining short-form videos and static posts maximized both engagement and reach across platforms.

2. Authenticity Builds Connection: Featuring real treatments and staff fostered a stronger relationship with the audience.

3. Omni-Channel Success: Trend-driven content performs even on traditionally photo-centric platforms like Pinterest, proving that storytelling resonates across formats.
    

Conclusion:
By integrating static posts and trend-driven short-form videos with authentic storytelling, the medical spa significantly increased engagement, impressions, and audience connection across multiple platforms. This case study highlights the effectiveness of an omni-channel social media strategy in building brand visibility, trust, and loyalty.