A prominent plastic surgeon based in Texas was seeking to expand their digital footprint and elevate their brand authority. Their goals were clear:

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• Increase overall brand visibility

• Attract qualified leads interested in cosmetic procedures

• Drive strategic traffic to high-priority service pages on their website

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Despite having an active presence on Instagram and YouTube, their Pinterest account had limited traction, and public relations efforts were inconsistent. They turned to Fifth & Cor for a strategic, results-driven approach to content amplification and visibility.

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Our Approach

To meet the client’s goals, Fifth & Cor developed a bilingual Pinterest content strategy tailored to engage both English- and Spanish-speaking audiences. This content strategy was designed to educate, inspire, and convert—a trifecta that aligns with both aesthetic marketing best practices and platform-specific engagement patterns.

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Key elements of the strategy included:

• Educational Pins: Informative graphics and carousel pins covering in-demand cosmetic procedures like rhinoplasty, tummy tucks, and breast augmentation

• Aesthetic Visuals: Clean, branded visuals promoting popular treatments and consultation offerings

• Repurposed Content: Transforming Instagram before-and-after photos and YouTube podcast clips into high-performing Pinterest content
  Content Localization: Translating and tailoring pins for Spanish-speaking users to extend reach and relevance

All pins were linked to strategic service pages on the surgeon’s website, increasing the likelihood of user action and improving SEO through consistent, high-quality referral traffic.

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Public Relations Alignment

Simultaneously, Fifth & Cor began developing a proactive PR plan to complement the Pinterest efforts, building media relationships, identifying speaking opportunities, and working on content angles that would support the client’s credibility as a trusted voice in plastic surgery.

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Results (First 90 Days)

The Pinterest strategy yielded measurable success in just three months:

• Impressions: 70,190

• Total Audience: 39,120

• Engagements: 1,760

• Engaged Audience: 1,360

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These metrics reflect not just increased visibility but true audience engagement—indicating that users weren’t just seeing the content, they were interacting with it.

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Impact

Fifth & Cor’s  bilingual content strategy helped position the plastic surgeon as a thought leader in both the English- and Spanish-speaking aesthetic markets. Website traffic grew steadily, qualified leads increased, and the client’s content ecosystem began working together—Pinterest feeding interest, PR building trust, and the website converting attention into action.