A renowned Facial Plastic Surgeon partnered with Fifth & Cor to strengthen his brand presence, establish himself as a thought leader in the aesthetics industry, and expand visibility across both English- and Spanish-speaking audiences.​​​

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Strategy

Fifth & Cor implemented a comprehensive PR and content strategy designed to increase authority, generate backlinks, and boost SEO rankings.

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PR Outreach & Thought Leadership

• Secured 600+ articles in just six months, including features in top-tier publications such as Vogue, Meditech Today, and Authority Magazine.

• Deployed a monthly press release strategy combined with ongoing organic pitching to ensure consistent media visibility.
   

Backlinks & SEO Growth

• Each article placement created high-quality backlinks to the surgeon’s website, a key factor in improving Google search rankings and overall SEO.

• By amplifying domain authority through credible publications, the practice gained stronger visibility in competitive search terms within the aesthetics space.
   

Bilingual Pinterest Strategy

• Developed a content distribution plan on Pinterest in both English and Spanish to extend reach and increase website traffic.

• Leveraged Pinterest as a visual search engine, maximizing discoverability for procedures and expertise across diverse audiences.
   

Results

• Established the surgeon as a recognized thought leader in the facial aesthetics industry.

• Significantly boosted organic website traffic through backlinks and Pinterest distribution.

• Elevated Google search rankings, improving discoverability for patients seeking specialized aesthetic services.

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Conclusion

By blending PR, SEO, and bilingual content strategy, Fifth & Cor transformed the surgeon’s digital presence—positioning him not only as a medical expert but as an industry authority with a strong online footprint.