A premier Med Spa and Members Club partnered with Fifth & Cor to establish its brand presence before launching. The client sought a strategic approach to social media and public relations to generate buzz, attract its target audience, and build brand credibility ahead of its grand opening.

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Objectives

• Build brand awareness and engagement before the official launch.

• Develop a compelling social media presence to establish credibility.

• Leverage influencer marketing and strategic partnerships to expand reach.

• Drive interactions and visibility through an integrated PR and social media strategy.

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Strategy & Execution

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Pre-Launch Strategy: Fifth & Cor implemented a pre-opening social media campaign, crafting a strong brand identity across Instagram, TikTok, and other key platforms. The focus was on teaser content, behind-the-scenes moments, and brand storytelling to build anticipation.

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Influencer & Partnership Program: As part of the ongoing strategy, Fifth & Cor took over social media partnerships and influencer collaborations, aligning the brand with highly relevant influencers and luxury lifestyle personalities to expand its organic reach and credibility.

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Public Relations & Brand Positioning: Fifth & Cor developed a PR campaign to secure media coverage in top luxury, wellness, and beauty publications, further positioning the Med Spa as a premier destination.

 

Results

Since launch, the brand’s social media presence has experienced explosive growth:

• 183K+ views across content in the past month.

• 21K+ interactions, significantly boosting engagement.

• Increased brand awareness and visibility in a competitive luxury market.

• Strengthened credibility and desirability through influencer partnerships.

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Conclusion

Through a carefully crafted social media and PR strategy, Fifth & Cor successfully positioned the Med Spa as a luxury wellness destination before its doors even opened. The brand’s digital presence continues to grow, paving the way for long-term success.