When a Tribeca-based med spa partnered with Fifth & Cor, the goal was simple: elevate their social media presence and drive meaningful, long-term traffic to their website. The platform of choice? Pinterest—a search engine disguised as a social network.

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Why Pinterest Matters for Med Spas

Pinterest is often misunderstood as “just a place to make boards” or “find inspiration.” In reality, it functions as a powerful visual search engine that drives consistent, evergreen traffic to your brand. Unlike Instagram or TikTok, where posts fade quickly in the algorithm, Pinterest content can resurface months—or even years—after being posted. For med spas, this means treatments, tips, and before-and-after results remain discoverable long after the initial upload.

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Pinterest also plays a key role in SEO strategy. Optimized pins can appear in both Pinterest search results and Google search, creating an additional entry point to your website. For a med spa, this translates to higher visibility, more qualified leads, and stronger brand authority in the beauty and wellness space.

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The Strategy: Repurposing, Refining, and Educating

Over the past 90 days, Fifth & Cor implemented a tailored Pinterest strategy built around:

• Repurposing content from other platforms to fit Pinterest’s unique format.

• Designing aesthetic, visually appealing pins that align with the med spa’s luxury brand identity.

• Creating educational content—from skincare tips to treatment guides—to position the brand as a trusted authority.

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The result? A feed that not only looks beautiful but also provides genuine value, making users more likely to save, share, and click through to the med spa’s website.

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The Results: 90 Days of Explosive Organic Growth

• 148.97K Impressions

• 82.48K Total Audience

• 5.05K Engaged Audience

• 7.06K Engagements

• 1.64K Saves
   

And it’s all 100% organic growth—no paid ads.

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Top-Performing Content

• 5 Signs You Need a Facial — 380,891 impressions

• Facial Treatments Layout — 40,729 impressions

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These results show the power of understanding your audience and thinking like a user. When people search Pinterest for skincare tips or med spa services, they’re actively seeking solutions—making them primed to book.

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Why Evergreen Content Wins on Pinterest

On platforms like Instagram or TikTok, a post’s lifespan is often measured in hours. On Pinterest, content is evergreen—pins continue to circulate, resurface, and drive traffic long after they’re published. This creates a compounding effect: the more you post, the more your content library works for you over time.

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By understanding Pinterest’s search-based nature and prioritizing audience-first content, Fifth & Cor transformed this med spa’s profile from a static presence into a dynamic, lead-generating asset.