Client: Medical Aesthetic Device Company
Platform: Instagram
Timeline: First 90 Days

 

The Goal: Drive awareness, visibility, and engagement for a medical device brand through organic social while remaining compliant in a regulated space.

 

The Strategy
• Implemented a mix of video and static content to test performance
• Built educational, authority-driven, and trust-focused content pillars
• Maintained a consistent posting cadence backed by performance data
• Optimized captions for SEO and discovery

 

The Strategic Shift
Once Instagram announced and confirmed that carousel posts were outperforming other formats, we adjusted the strategy leaning more heavily into high-performing static carousel content while continuing to support reach with video.

 

The Results (90 Days)
 45,640 total views
+335.8% increase in reach
+1,362% increase in engagement

 

The Takeaway
Success on social isn’t about guessing—it’s about testing, adapting, and evolving with the platform. By responding quickly to performance insights, we maximized visibility and engagement without paid spend.