

Case Study
From Visibility to Virality: Aesthetic Growth Fueled by Strategy
Fifth & Cor partnered with a leading Medical Aesthetics practice to enhance their digital presence, increase brand visibility, and drive patient engagement through strategic, multi-channel content creation and optimization. In just the first 60 days after launching the new content strategy, the results demonstrated clear upward momentum across Instagram, Facebook, and YouTube.
Instagram Results
The refreshed content strategy led to significant growth in both visibility and engagement, with strong audience interaction across reels and carousel content.
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Total Views: 60,306 — a +33.9% increase from the previous period
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Total Engagements: 1,537 interactions — an +85.6% boost
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Engagement Rate per View: 2.5% — a +38.7% improvement
Facebook Results
Targeted content and paid ad strategies helped maximize visibility and reach, while engaging video content significantly increased viewer interest.
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Total Impressions: 43,000
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Viral: 1,640
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Organic: 29,895
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Paid: 11,955
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Likes: 2.6k
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Total Engagement: 408 interactions — an +11.5% increase
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Video Views: 2.5k — up +80.6%
YouTube Results
These results point to the power of platform-native content and a well-executed hashtag strategy. High viewer retention reflects the relevance and quality of content being delivered.
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Total Views: 42.8K
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Total Watch Time: 93.3 hours
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Traffic Source: 96.9% from YouTube Shorts
Viewer Retention: 58.6% — an exceptionally high rate for Shorts
Conclusion
In just two months, Fifth & Cor’s tailored content strategy delivered measurable growth in awareness, engagement, and viewer retention. By leveraging short-form video, data-backed storytelling, and trend-driven creative, the partnership laid the foundation for sustainable digital momentum in a competitive aesthetics market.