When a premier plastic surgery practice in Rhode Island partnered with Fifth & Cor, the goal was clear: build digital momentum fast and position the brand as a leader in the aesthetic space across key social platforms. In just two weeks, the results were undeniable—showcasing what’s possible when strategic content, smart timing, and platform-specific tactics align.

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Objective
To drive visibility, engagement, and brand awareness through a multi-channel digital strategy focused on Instagram, YouTube, and Pinterest. The approach combined education, relatability, and promotional content to establish trust and inspire conversions.

Instagram Strategy & Results

Instagram served as the foundation for visibility. We created reels and graphics using geo-targeted hashtags, trending audio, and captivating visual treatments that highlighted the practice’s team, services, and summer promotions.

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• Views: 16,554 video views in two weeks

• Reach: 2,298 accounts reached (+547.3% increase)

• Profile Visits: Up 93.6%, indicating strong interest and potential patient intent
   

By leveraging storytelling and professional visuals, the practice connected emotionally with its audience while remaining educational and promotional.

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Pinterest Launch & Growth
Pinterest, often overlooked in the medical aesthetics space, was a new platform for the practice. Our strategy focused on designing branded pins featuring skincare advice, service overviews, and before-and-after content—all SEO-optimized with keywords and direct website links.

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• Impressions: 1.34k in just 14 days

• Engagement: Strong initial saves and clicks, setting the stage for long-term SEO value
   

YouTube Shorts Strategy
With YouTube being the second-largest search engine (owned by Google), we launched Shorts that showcased treatments, introduced providers, and used trending music and strategic hashtags to boost discoverability.

• Views: 4.1k from just three videos

• Watch Time: 6.9 hours

• Account Age: Only 14 days
   

Short-form content here delivered immediate reach while building long-term value for SEO and local visibility.

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Conclusion
This Rhode Island plastic surgery practice is proof that even a short, well-executed strategy can deliver major impact. From a dramatic boost in Instagram engagement to promising growth on brand-new Pinterest and YouTube channels, the early metrics signal strong market interest and brand resonance.

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And these results? They’re just the beginning. With consistency and continued optimization, the next few months are set to bring even more visibility, deeper patient connections, and measurable growth across every channel.