Case Study

Short, Sharp, and Shareable: How Bite-Sized Content Drove Big Results for a Longevity Practice

6.5k

YouTube Views

16

YouTube Hours of Watched Time

17.6k

Instagram Views

2k

Instagram Accounts Reached

Fifth & Cor partnered with a longevity practice in Virginia to launch a high-impact omni-channel strategy across Instagram and YouTube, achieving a remarkable surge in social media engagement in just one month.

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The strategy centered on short-form videos of 30 seconds or less—ideal for today’s fast-scrolling audiences—and tapped into trending sounds to instantly grab attention. We paired these trends with valuable, bite-sized educational content focused on longevity tips, giving viewers practical takeaways they could implement in their own lives.

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To keep the content mix fresh and relatable, we introduced playful, audience-driven videos, such as rating popular supplements and breaking down viral health trends. These fun, authentic moments made the brand feel approachable while maintaining its credibility as a trusted health and wellness resource.

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This blend of authoritative insight and relatable personality positioned the practice as both an educator and a community partner. The result? Increased viewer loyalty, deeper engagement, and a growing audience eager for the next post.

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30-Day Results:

• YouTube: 6.5K views and 16 hours of watch time

• Instagram: 17.6K views and 2K accounts reached
   

By strategically blending trend-driven creativity with expert-led content, the longevity practice not only caught attention—it kept it, fostering stronger brand awareness and trust across platforms.