A prominent Plastic Surgeon partnered with Fifth & Cor to amplify brand visibility, enhance SEO, and establish himself as a thought leader in aesthetics. While quarterly wire services were part of the strategy to ensure broad, consistent visibility, the real differentiator was monthly organic pitching—a proactive approach to securing high-value, earned media placements.​​​

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Strategy

• Quarterly Wire Services: Distributed press releases quarterly to maintain consistent visibility across syndicated channels and industry publications.

• Monthly Organic Pitching: Focused heavily on direct outreach to top-tier outlets and reporters, tailoring pitches to timely story angles and the surgeon’s expertise.

• Consistency & Follow-Up: Regular check-ins with journalists and editors ensured the surgeon remained top-of-mind for expert commentary and feature opportunities.

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Key Win

Through this dual strategy, Fifth & Cor secured a feature in Vogue—a major earned media win achieved through organic pitching rather than paid placement. This placement not only validated the surgeon’s authority but also created a high-value backlink to his website.

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Impact on SEO & Digital Authority

• High-Quality Backlinks: Vogue and other placements strengthened the surgeon’s domain authority, directly supporting improved Google rankings.

• Balanced Strategy: Quarterly wire services provided a consistent media foundation, while organic pitching delivered authentic, high-impact coverage that wire services alone could not achieve.

• Sustainable Growth: Earned media placements drove long-term SEO benefits, increasing organic website traffic and reinforcing credibility with patients.

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Conclusion

A PR strategy that combines quarterly wire services with monthly organic pitching creates the perfect balance between broad visibility and high-impact earned media. Fifth & Cor’s consistent outreach, follow-ups, and strategic storytelling led to features like Vogue, proving that while wire services build a baseline of visibility, organic pitching is what truly elevates authority, SEO performance, and brand trust.